Our Methodology
Design
Requirement gathering
The first step towards creating a successful e-marketing strategy for your company is an in depth analysis of your organizations goals and needs, and the application features from your perspective.
This knowledge will help us to design what is best to ensure you are getting the highest ROI from your marketing plan. This initial analysis will also help to establish baselines and create tracking metrics to help measure the effectiveness of your new site and e-marketing plan
Components of analysis
- Study of customer demographics
- Definition of Target Geographic Market Area
- Services and Products
- Corporate Branding and Logo
- Current Marketing Plan
- Marketing Budget
- Current Online Presence
In the second stage of our development process we work closely with you to develop a custom plan tailored to match your organizations needs and budget. The success of any web project depends on a clear assessment of both design and production priorities.
In this stage we craft a timeline and define all of the products components so that there is a clear, detailed plan to work from. This plan will include the definition of the sites foundational page structure including a comprehensive explanation each pages features and functionality. This ensures the end design is exactly what you are looking for, eliminating surprises and disappointment.
Proposal
After gathering all the information needed to fully understand your project, we provide a concrete and detailed proposal jam-packed with creative and effective ideas to help your site strive in its industry.
Acceptance
Once the proposal is sent out and you had a chance to look it over, we like to schedule a review session where we clarify certain aspects and answer any questions you may have. Now we officially start our business relationship and begin the drive to success!
Development
Design
Let the fun begin! This is where our dedicated project manager works with you and team of developers to create a site with the look and feel that will be beyond your expectations! Since websites are becoming the go to, for people of today for a company, you want yours to be top notch to show that the quality of your site is as good as your company!
Development
Now your team of developers will work diligently to create the site of your dreams. Review based development makes sure that the development is on the right track and in accordance with the HTML Prototype. The development is change compliant and in short milestones. At each short milestone, you will have a usable feature in the application and may suggest the modifications, if needed. Short milestones development enforces code refactoring and code standard and you are assured to get an optimal product. The completion of this phase will depend upon the complexity and size of the project. Since this is a short milestones development, you will have access to the new feature sets, at frequent intervals.
Quality Assurance
Quality and Scope management will be reinforced by the weekly internal review and our short milestones reviews. Although the QA team will be monitoring the product right from the requirement analysis phase, they will get fully involved once the development reaches completion. They carry out manual and automatic data feeding tests and stress tests, in addition to the extensive Penetration Testing, which is carried out to protect the system from malicious users.
Deployment
Go Live
In the final stage we take your site from our server and put it live on the host of your choice. If you are replacing an existing site we make sure that the transition is seamless in order to prevent any downtime. Not sure what host to use? No problem, we can help you select one, or you can opt to host on our private server for only $20 a month.
Training
The Impact Integration team will deploy the finalized system on a live or closed server (depending on client preference and project requirements) and train the company representative to use both the user interface and the administrative system. Future plans for next-phase development and a maintenance strategy are also decided at the end of this phase.
Marketing Campaigns
Online marketing is one of the leading methods for driving business to your company and website. Paid search and organic search are two forms that are highly effective, measurable, and sustainable, and pay for themselves. We can work with you on both! Pay Per Click (PPC) and Search Engine Optimization (SEO) are the two core campaigns that drive these searches. Social Media is another form of Online Marketing, using Facebook, LinkedIn, Twitter, Blogging, and so on…
Maintenance analytics
During the Marketing Campaign, you will be measuring the results (traffic generation, conversion rates, and quality of leads, etc… and working with us to implement the necessary changes to maintain and increase the growth of your business.
